PURE COLOR! Thanks to highly concentrated, pure pigments, the new ROUGE PUR COUTURE conjures up impressive color intensity and full coverage with a single application for a unique couture look. The creamy texture is easy to apply, melts instantly into the lips, and gives a unique satin finish.

PURE CARE! Rouge Pur Couture now combines intense color with hyper-sensual comfort thanks to its formula with 80% emollient care substances, concentrated ceramides, tuberose and prickly pear extract from the Ourika gardens.

The result: up to 16 hours of protection, hold and soothing comfort.* PURE COUTURE! ROUGE PUR COUTURE comes in an exclusively curated color palette consisting of 40 expressive shades for every skin tone and every situation! For the first time, Rouge Pur Couture is also available as a refill in four special YSL "muse" shades: Rouge Muse, Nu Muse, Orange Muse, and Pink Muse. *User test with 300 women.

Manufacturer info

Yves Saint Laurent Beauté

fragen@loreal-group.com

OCTYLDODECANOL • PROPYLENE GLYCOL DIBENZOATE • PENTAERYTHRITYL TETRAISOSTEARATE • NEOPENTYL GLYCOL DIHEPTANOATE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • POLYETHYLENE • POLYBUTENE • CI 15985 / YELLOW 6 LAKE • HYDROGENATED CASTOR OIL DIMER DILINOLEATE • CI 77491 / IRON OXIDES • HYDROGENATED COCO-GLYCERIDES • MICA • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CI 77891 / TITANIUM DIOXIDE • CI 15850 / RED 7 • SILICA SILYLATE • CAPRYLIC/CAPRIC TRIGLYCERIDE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CERAMIDE NP • CI 77499 / IRON OXIDES • ALUMINUM HYDROXIDE • SILICA • BENZYL ALCOHOL • CI 77492 / IRON OXIDES • ANISE ALCOHOL • POLIANTHES TUBEROSA FLOWER EXTRACT • OPUNTIA FICUS-INDICA FLOWER EXTRACT • PARFUM / FRAGRANCE (F.I.L. N70025999/2).

Show off your lips to their best advantage with ROUGE PUR COUTURE lipstick from YVES SAINT LAURENT?
Here's how it works:

1. Start with the upper lip: Apply the lipstick to the center of the upper lip and trace the cupid's bow with the tip of the lipstick. Then spread the color to the corners of your mouth.
2. Finish with your lower lip: Apply the lipstick from the corner of your mouth to the center of your lower lip. Use the side of the Rouge Pur Couture applicator.