Burberry presents Hero, the first fragrance by Riccardo Tisci for Burberry.
A new masculine zeitgeist that explores duality and the power of the animal kingdom. A man in search of transformation and metamorphosis as an expression of modern heroism.
Burberry's vision of modern heroism challenges traditional stereotypes of masculinity. We encourage men to transform, to find the courage to accept themselves in order to achieve the extraordinary.
Man and horse mirror each other's movements and push themselves to their physical limits. They transform into a mythical creature that serves as a metaphor for personal transformation. A new man. A new hero.
Burberry Hero is surprising and adventurous, combining opposites such as strength and subtlety, power and sensitivity, athleticism and creativity.
The Burberry Hero fragrance is a captivating combination of strength and freshness, representing the balance of power and sensitivity in the modern man.
The fragrance is fresh, vibrant, and bold. Sparkling bergamot invigorates, while juniper and black pepper round off the perfume. Juniper is a classic ingredient used by British perfumers. It lends the fragrance a dynamic freshness and is complemented by three warm cedarwood oils from three mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia.
The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci's Burberry perfume – featuring the embossed TB monogram for the first time. Strong and modern, like the fragrance it contains. The angular shape is an abstract reinterpretation of a horse's hoof, engraved with the curved Burberry logo.
Fragrance notes
- Top note: Bergamot essence
- Heart note: Cedarwood trio
- Base note: Black pepper, juniper
