Immerse yourself in a colorful fantasy world with Gucci Flora. The new Gucci Flora Gorgeous Gardenia Eau de Parfum is floral and delicately sweet, presented in the new campaign with flowers and stuffed animals. A signature floral fragrance for all free spirits.
The heart note of this floral fragrance is dominated by gardenia, which has always been admired for its splendor and was probably used in elixirs and magic potions. Inspired by this legend, the fascinating note of white gardenia is combined with solar absolute of jasmine grandiflorum and seduces with its fresh pear blossom accord, while a hint of brown sugar makes the fragrance slightly sweet.
The glass of the new bottle is painted pink and has a golden cap, making it a true object of desire. A new, special feature is the house's unique Flora pattern: the design is inspired by a painting created for Gucci by artist Vittorio Accorero in 1966 and reinterpreted according to Alessandro Michele's vision.
The #FloraFantasy campaign, directed and photographed by artist Petra Collins, transports viewers into a candy-pink world inspired by Japanese anime and full of pop culture references. Artist, actress, trailblazer, and philanthropist Miley Cyrus stars as the protagonist. Here's more.
"The Flora Gorgeous Gardenia campaign challenges us to reinterpret the world of flowers in unexpected ways. The inspiration comes from Miley Cyrus, an artist with a rock 'n' roll temperament full of eclecticism. After all, why shouldn't someone with a rock 'n' roll attitude be able to live in a world of flowers and embody the Flora universe?" Alessandro Michele.
fragrance notes * Top notes: Pear blossom
* Middle notes: White gardenia, jasmine
* Base notes: Brown sugar, patchouli
