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Description
Paradigme Le Parfum, the new intense men’s fragrance from Prada. Its amber-woodsy composition opens with sensual, warm notes of Peruvian balsam, benzoin resin, and rich guaiac wood.
A Different Way to Compose a Fragrance For Paradigme Le Parfum, master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville turned the classic fragrance architecture on its head: They composed the fragrance from the base to the top in a reverse pyramid—a nod to the iconic Prada triangle. The amber-wood facets are enhanced by Amberever—a next-generation molecule with exceptional radiance and longevity. The result: a sensual new fragrance that lasts an incredible 12 hours, makes an immediate impression, and is guaranteed to earn you compliments.
What if there’s another way? A new level of intensity, presented in an elegant green-and-black bottle. The ultra-long-lasting fragrance takes effect immediately upon application—for a confident presence that lasts all day long.
A blend of creativity and responsible action. Prada Beauty takes responsibility: All products in the line are refillable.
Buy a 150-ml refill pack instead of three 50-ml bottles and save 65%* glass, 100%* metal, 75%* plastic, and 50%* paper. All packaging is FSC MIX-certified.
The fragrance contains sustainably sourced ingredients. * 3 bottles of 50 ml each compared to 1 refill pack of 150 ml.
Body heat enhances the fragrance. Apply the perfume to the backs of your knees and elbows to achieve an intense and long-lasting scent. If you prefer to wear the perfume on your wrists, you should reapply it after frequent hand washing, as the scent washes off when you wash your hands. After applying the perfume, do not rub or dab the skin, as this breaks down the scent and causes it to fade more quickly.
Safety instructions
CAUTION: FLAMMABLE UNTIL DRY. KEEP AWAY FROM FLAMES, IGNITION SOURCES, OR GLOWING OBJECTS. DO NOT SPRAY ON IRRITATED SKIN OR INTO EYES. IN CASE OF CONTACT, RINSE IMMEDIATELY AND THOROUGHLY WITH WATER.
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