An eternal connection
Let's travel back to 1905, when the Cullinan Diamond—the largest diamond ever discovered—came to light. At first, it was considered worthless, merely a piece of glass... and yet it became one of the most precious gems in the world. The very first cut of this diamond is now found in the United Kingdom's royal scepter. PURE DIAMOND pays tribute to this understated yet enormous beauty. For the first time, our bottle is completely transparent, without colors or graphics, leaving room only for the brilliance of the gemstone itself. Inside, delicate crystals sparkle like fragments of eternity.
The fragrance is like a distillation of a diamond—a luminous, woody, mineral, and amber-like creation where innovation meets elegance. At its heart lies Sacrosantol®, a unique, exclusive molecular structure extracted from sandalwood by-products: natural, sustainable, and absolutely radiant. Coincidentally, the chemical properties of Sacrosantol® closely resemble those of a diamond.
The top note opens with the fresh, crisp sweetness of pear, spiced with nutmeg, cinnamon, and pink pepper. At the heart, a velvety Sacrosantol® note unfolds—creamy, round, and iridescent—while the base is deepened by the timeless appeal of ambergris.
The result: contemporary elegance that feels timeless.
Fragrance notes
- Top notes: incense, bergamot, pink pepper, pear
- Heart notes: rose, hyacinth, nutmeg, cinnamon
- Base notes: sacrocantol, ambergris, white musk
