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Privacy Policy

Section 1: Scope and overview
Section 2: Controller, contacts and contact details
Section 3: Your rights as a data subject
Section 4: Overview of data processing at Breuninger
Section 5: Cookies & tracking technologies
Section 6: Integration of YouTube videos
Section 7: Social media profiles/pages
Section 8: Data security
Section 9: Updates to this Privacy Policy

Breuninger takes the requirements of data protection and data security of your personal data very seriously. We are aware that the trust of our customers is a fundamental element of the customer relationship and our business success and would like to honor this trust by fulfilling our information obligations to the best of our ability.

To make it easier for you to read, we have decide to break down the policy into sections. This should allow you either to obtain a quick general overview of all data processing operations and your associated rights, or to inform yourself in more detail about the handling of your personal data by Breuninger.


If you have questions about the topic of data protection at Breuninger, you can contact privacy@breuninger.com. If you would like to exercise your right to access information or data erasure or another data protection right pursuant to Art. 15-22 GDPR, including withdrawal of consenting for marketing purposes, unsubscribing from the newsletter etc., please contact onlineshop-it@breuninger.com (Italy), onlineshop-be@breuninger.com (Belgium), onlineshop-lu@breuninger.com (Luxembourg), onlineshop-es@breuninger.com (Spain), onlineshop-nl@breuninger.com (Netherlands).

You can find more information in this regard in Sections 3: Your rights as a data subject and 2: Controller, contacts and contact details.


Section 1: Scope and overview

This Privacy Policy explains to you the extent to which we collect and personal data during a visit to our website, in our department stores or when using the mobile applications as well as in various other areas, for which purposes the data is used, who the data recipients are and when the data is erased. The methods we use to process your data are similar for most of our services. Please note that the specific data processed in the individual case and the manner in which this data is used are primarily determined by the services you use and the country in which you are located. For this reason, not all components of this information will be relevant for you.

This Privacy Policy is valid equally for the online portals operated by E. Breuninger GmbH & Co. ("Breuninger")

and the mobile applications.

Section 2: Controller, contacts and contact details

The controller for the processing of personal data in all areas is E. Breuninger GmbH & Co., Marktstraße 1-3, 70173 Stuttgart, Germany. You can reach us by phone at Phone 00800 - 71121100 and by email at onlineshop-it@breuninger.com (Italy), onlineshop-be@breuninger.com (Belgium), onlineshop-lu@breuninger.com (Luxembourg), onlineshop-es@breuninger.com (Spain), onlineshop-nl@breuninger.com (Netherlands).

For questions about data protection at Breuninger, you can contact privacy@breuninger.com.

Furthermore, the company Data Protection Officer at Breuninger is available for all data subjects to contact and can be reached at privacy@breuninger.com or by mail at the address provided below with the addition "c/o the Data Protection Officer".

If you would like to contact the responsible supervisory authority due to a question about the processing of your data, this is the State Officer for Data Protection and Freedom of Information for Baden-Württemberg, mailing address: Lautenschlagerstraße 20, 70173 Stuttgart, Germany, Phone 0049 (0)711/61 55 41-0, Fax: 0049 (0) 711/61 55 41-15, Email: poststelle@lfdi.bwl.de. However, data subjects can also contact any other data protection supervisory authority.

Section 3: Your rights as a data subject

As a data subject, you have the right to access information about personal data concerning you pursuant to Art. 15 of the GDPR.

If you would like to exercise your right to access information or data erasure or another data protection right pursuant to Art. 15-22 GDPR, including withdrawal of consenting for marketing purposes, unsubscribing from the newsletter etc., please contact onlineshop-it@breuninger.com (Italy), onlineshop-be@breuninger.com (Belgium), onlineshop-lu@breuninger.com (Luxembourg), onlineshop-es@breuninger.com (Spain), onlineshop-nl@breuninger.com (Netherlands).


Important notice: To ensure that your data is not issued to third parties in the event of requests for information, we may ask you to provide additional proof of identity. Feel free to include sufficient proof of identity with your request when you submit it in order to enable rapid processing.


You can have your data corrected pursuant to Art. 16 GDPR or erased if the conditions of Art. 17 GDPR are met. You also have the right to restrict the processing of your data, Art. 18 GDPR. If you are able to assert a particular personal situation, then you can object to the processing of your data as a whole or in partial sections, Art. 21 GDPR, insofar as the data processing is based on Art. 6 (1)(e) or (f) GDPR. Under the conditions of Art. 20 GDPR, you also have the right to data portability.

If you have given us your consent for the processing of your data, you can withdraw this at any time. Please note that this withdrawal only has effect for the future, and any processing carried out before this point in time does not become unlawful as a result.

Notwithstanding any other administrative or judicial legal resource, you have the right to lodge a complaint with a supervisory authority if you are of the opinion that the processing of your personal data violates the GDPR.

To do so, you can contact the State Officer for Data Protection and Freedom of Information for Baden-Württemberg.

Section 4: Overview of data processing at Breuninger

Breuninger offers you a wide range of services that you can also use in many different ways. Depending on how you contact us and which services you use, we process different personal data from various sources.

Personal data, as one of the most important terms in this context, is understood to mean all information that refers to an identified or identifiable person. This includes for example name, address, phone number, email address, ordered goods, payment details etc., whether collected online or offline. The legal basis for data protection is provided in particular by the General Data Protection Regulation (GDPR).

Much of the data we process is collected directly from you when you use our services or contact us, for example when you register and provide your name, email address or mailing address. However, we also obtain technical device and access data that we automatically collect when you use our services. This can include information about which device you are using. We collect additional data through our own data analysis (e.g. in the context of market research studies and through click and link profiling). We may also obtain data about you from third parties, for example from credit agencies and payment providers.

However, you can of course visit all websites or use mobile applications without identifying yourself or logging in.

4.1. Log data

Purpose of processing and legal basis:

When accessing our website, we save the following data automatically and without any action on your part:

  • IP address
  • Date and time of access
  • Details on log version, referrer, HTTP method, user-agent string
  • Page accessed/name of file accessed and volume of data transmitted
  • Notification of whether access/visit was successful

This occurs in order to:

  • guarantee a smooth connection,
  • enable convenient use of our websites/applications
  • and to assess system security and stability.

Legal basis for the processing of the above data is Art. 6 (1)(f) GDPR. We have a legitimate interest in the purposes of data processing listed above. If representation occurs for the purpose of preparing a contract, the legal basis for data processing is Art. 6 (1)(b) GDPR.

Insofar as you download or use mobile applications from Breuninger and â€“ where possible â€“ you have activated location-specific services or have given your consent to this, you may potentially also transmit information to us about your current location and the device you are using as well as an identification number that is uniquely attributable to your device. We may use this information to offer you location-based services with your consent pursuant to Art. 6 (1)(a) GDPR, such as push notifications, or other personalized content. On most devices, it is possible to switch off these location-based services in the "Settings" menu. If you have more questions about how you can switch off location-based services on your device, we recommend that you contact your mobile phone company or the manufacturer of your device.

Data recipients:

Your data will not be transferred to third parties.

Duration of storage:

The log files are saved for 14 days, in exceptional cases for 30 days, in order to ensure the functional operation of the website.

4.2. Newsletter mailing

Purpose of processing and legal basis:

As part of your customer relationship, but also independently from registration or ordering goods, we offer you a personalized newsletter service.

In this context, we use your personal data to send you personally tailored information about products, promotions, events and news in the fashion and lifestyle segment as well as information about product details on your favorites list and shopping cart and to send you recommendations matching products you have searched in service emails for notification when products become available again.

This data processing includes the following data:

  • Your contact details such as salutation and email address
  • Your purchase and order data for sending the satisfaction bonus
  • Your date of birth for our annual birthday mailing if you are registered in the online shop
  • Your preferences (online/offline, preferred stores, product range, favorites) based on your purchase and order data
  • Your online user behavior in order to send you personalized content in the newsletter based on your interests as long as you have consented to the corresponding cookies, see Section 5: Cookies & tracking technologies
  • Your country of origin and gender
  • General click behavior, i.e. if and when you have opened our newsletter and your click behavior in the newsletter, i.e. if and when you clicked specific information in the newsletter, in order to send you information about products and services that are interesting for you
  • Device tracking, i.e. we record the device on which you opened the newsletter as well as the operating system
  • Product data from your shopping cart if you did not complete the purchase: If no purchase has been made after two days, you will receive a one-time reminder email from us
  • Product data from your favorites list. We will send you an email as a reminder with information about items on your favorites list, e.g. about their availability, price changes or about relevant offers

On our website, we use individual user tracking technology. This allows us to adapt and optimize the content of our newsletter to show you the right products.

To prevent errors and misuse, when you request the newsletter you will first receive a confirmation email to ensure that you actually requested the newsletter. Once you provide confirmation, the personalized newsletter will be sent to you.

The legal basis for the data processing operations mentioned above is your consent pursuant to Art. 6 (1)(a) GDPR.

Data recipients:

If external processors are tasked with the newsletter mailing, these are carefully selected and contractually obligated pursuant to Art. 28 GDPR. For the implementation of direct marketing by email, the processor is:

  • XQueue GmbH (provider of the email distribution tool Maileon), Christian-Pless-Str. 11-13, 63069 Offenbach am Main, Germany ("XQueue"). In this context, your data will be saved on servers in Germany and will not be transferred to third parties. You can find more details about the data protection guidelines in the Privacy Policy of XQueue GmbH at https://maileon.com/datenschutz/

Duration of storage:

You can unsubscribe from the newsletter at any time free of charge using the Unsubscribe link at the end of each newsletter, or by email at onlineshop-it@breuninger.com (Italy), onlineshop-be@breuninger.com (Belgium), onlineshop-lu@breuninger.com (Luxembourg), onlineshop-es@breuninger.com (Spain), onlineshop-nl@breuninger.com (Netherlands).

After you unsubscribe from the newsletter, reaction data held by the email service provider are erased at the contact level after two months. The email address is retained for three months after you unsubscribe and then anonymized. Data about opening and clicks will then only be available in aggregated form and cannot be attributed to the user. Anonymized contacts will be deleted after one year.

4.3. App push notification service

Purpose of processing and legal basis:

As part of your customer relationship and also independently from registration or ordering goods, we offer you a personalized push notification service.

In this context, we use your personal data to send you personally tailored information about products, promotions, events and news in the fashion and lifestyle segment as well as information about product details on your favorites list and shopping cart and for notification when products become available again.

This data processing includes the following data:

  • Your preference settings from the app, e.g. about product range, favorite store, etc.
  • Your purchase and order data
  • Your date of birth if you are registered in the online shop
  • Your preferences (online/offline, preferred stores, product range, favorites) based on your purchase and order data
  • Your online user behavior as long as you have consented to the corresponding cookies, see Section 5: Cookies & tracking technologies
  • Your delivery address country and gender
  • General click behavior, i.e. if and when you opened our push notification (user profiling)
  • Device tracking, i.e. we record the device on which you opened the push notification as well as the operating system
  • Product data from your shopping cart if you did not complete the purchase: If no purchase has been made after two days, you will receive a one-time reminder push notification from us
  • Product data from your favorites list. We will send you a push as a reminder with information about items on your favorites list, e.g. about their availability, price changes or about relevant offers

The legal basis for the data processing operations mentioned above is your consent pursuant to Art. 6 (1)(a) GDPR. You can object to the receipt of push notifications at any time by deactivating push notifications in our app under Settings or in your mobile device under Settings and App Notifications.

Data recipients:

If external processors are involved, these are carefully selected and contractually obligated pursuant to Art. 28 GDPR: For the implementation of direct marketing by push notification, the processor is:

  • Firebase, a service of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Outside of the Google network, data will not be transferred to third parties.

You can find more details about the data protection guidelines in the Privacy Policy of Firebase at

Duration of storage:

Your data will be stored accordingly as long as your subscription to our push notifications remains active.

4.4. Communication

Purpose of processing and legal basis:

If you contact us, we will record your contact details. Your contact details may include, depending on how you contact us (e.g. by phone, email, contact form), your name, mailing address, phone number, email address (potentially order number, payment and credit information), details about your profiles on social networks (for example, we receive your Facebook ID if you contact us via Facebook), usernames and similar contact details.

We exclusively use your data for the intended purpose of processing your inquiry, or for follow-up questions.

The legal basis for communication is Art. 6 (1)(f) GDPR (legitimate interest in answering our customer’s inquiries and thus ensuring customer satisfaction) as well as Art. 6 (1)(b) GDPR (inquiries in the context of a contractual relationship).

Data recipients:

When answering your inquiries, your data is only processed within E. Breuninger GmbH & Co. and by the customer service provider contractually obligated pursuant to Art. 28 GDPR.

If it is necessary to forward your inquiry to contractual partners (e.g. manufacturers in case of complaints) for handling, we will anonymize your inquiry. If forwarding your personal data seems appropriate in the individual case, we will inform you of this and ask for your consent. Without your consent, we will not forward your data to third parties for these purposes. In addition, please observe the Privacy Policy of Zendesk Inc.

Duration of storage:

Your inquiries and our answers will be saved in your customer account and erased after 48 months at most, or in case of relevance for invoicing after seven years at most.

4.5. Advertising communications/direct marketing

Purpose of processing and legal basis:

As our customer, you will regularly receive advertisements in the mail from us with products and services that are interesting to you, within the scope of the legal requirements and independently of registration for our newsletter, as long as you have not objected to this in the past.

For this purpose, we use your mailing address. For the purpose of interest-based advertising communications, we may assign your data that we collect from business transactions such as purchases or returns to different customer groups or interest groups (profile creation).

The legal basis with regard to postal mailing of advertisements and statistical analysis is Art. 6 (1)(f) GDPR.

Advertising communication by phone will only take place if you as a customer have expressly granted your consent, Art. 6 (1)(a) GDPR.

You can object to the creation of profiles in connection with marketing use at any time for the future. To do so, please contact onlineshop-it@breuninger.com (Italy), onlineshop-be@breuninger.com (Belgium), onlineshop-lu@breuninger.com (Luxembourg), onlineshop-es@breuninger.com (Spain), onlineshop-nl@breuninger.com (Netherlands).

Data recipients:

If external processors are tasked with direct marketing, these are contractually obligated pursuant to Art. 28 GDPR.

Duration of storage:

If you would not like to receive advertising by mail from us any more, you can object to this use with future effect. Your contact details will then be blocked for this use. For advertising by mail, longer lead times are required between selection and delivery; for this reason, it is possible that advertisements may still be sent to your name for a short transitional period. Objection to advertising by mail is only possible for all marketing measures collectively. Objection can be sent by email to the addresses given above or by mail to the contact details under Section 2: Controller, contacts and contact details.

4.6. Customer account in the online shop and in our mobile applications

Purpose of processing and legal basis:

To provide you optimal convenience for your purchases, we offer you the option of permanently storing your personal data in a password-protected Breuninger customer account. This makes various options available to you, e.g. tracking the shipment of goods you have ordered and viewing My Breuninger information.

When you register, we will request you to provide various information that is important for the customer relationship.

The legal basis for this is Art. 6 (1)(b) GDPR, that is, you provide the data to us based on the contractual relationship or to carry out measures prior to entering into a contract between you and us.

Data recipients:

The data will not be forwarded.

Duration of storage:

If you request for the erasure of your customer account, your data will be erased accordingly.

4.7. Handling of orders

Purpose of processing and legal basis:

The goal of our online shop and the mobile applications is to offer you goods and services for distance sales as a customer of E. Breuninger GmbH & Co. In this context, we process the data required for the conclusion, performance or termination of a contract. This particularly includes:

  • First name, last name,
  • Billing and delivery address
  • Email address
  • Billing and payment data
  • Date of birth
  • IP address

The legal basis for this is Art. 6 (1)(b) GDPR. This means that you provide the data to us based on the contractual relationship or to carry out measures prior to entering into a contract between you and us.

Data recipients:

In the course of the data processing operations outlined above, your data will be processed by contract processors on our behalf, particularly from the communications, logistics and transport sectors. These processors are all carefully selected and, where prescribed by law, contractually obligated pursuant to Art. 28 GDPR.

In order to send transaction information to you in relation to your order, we use the email mailing tool Simple Email Service of Amazon Web Services (AWS), Inc. 410 Terry Avenue North Seattle, WA 98109 United States. When you use our website, Amazon Simple Email Service processes your email address and name in particular. Your data will be saved on servers in the EU and will not be transferred to third parties. After full completion of the order, no later than after 4 months, your data will be automatically erased. You can find more details about the data processing in the Privacy Policy of AWS: https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice__German_Translation.pdf.

We also work with the third-party provider parcelLab GmbH, Schillerstraße 23a, 80336, Munich, Germany to enable better delivery service for our customers. Order and package tracking numbers are processed and in this regard, more precise information about the package status is disclosed to the relevant customer. Contact for data protection officer: dataprotection@parcellab.com

In order to handle payment for you, we rely on the services of payment service providers. These are listed in the following:

  • American Express International Inc., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany
  • Adyen N.V., Simon Carmiggeltstraat 6-50, 1011 DJ Amsterdam, Netherlands
  • PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

These companies receive the data required to handle the contractual payment obligations from us.

To determine the available payment methods, your data such as first and last name, date of birth and address will be sent to CRIF GmbH.

The detailed Privacy Policy of CRIF GmbH within the meaning of Art. 14 GDPR, particularly information about the purpose of business, the purposes of data storage, the data recipients and your data privacy rights vis-à-vis CRIF GmbH can be found here: https://www.crif.de/en/privacy.

If you fail to comply with contractual payment obligations, Breuninger can also transfer data about these circumstances to the abovementioned companies after weighing the interests of both parties.

Furthermore, Breuninger is entitled to transfer data about your mature and outstanding debts to CRIF and Boniversum in order to preserve the legitimate interest of Breuninger or third parties in preventing debt defaults pursuant to Art. 6 (1)(f) GDPR.

The same also applies for data about other conduct in violation of contract (e.g. credit card misuse, fraudulent conduct), which Breuninger will transfer to CRIF and Boniversum if this is required in order to preserve the legitimate interest of Breuninger or third parties in preventing future misuse and debt defaults and there is no reason to assume that your interests and rights predominate.

In addition, Breuninger grants the statutory right of cancellation for online purchases. Data about the returned goods will be collected and stored by Breuninger in this context. To prevent excessive returns (legitimate interest), Breuninger analyzes this data up to twelve months in the past and contacts customers with high return rates with the aim of finding a solution that is satisfactory for both sides.

Duration of storage:

If we do not use your contact details for marketing purposes, we store the data collected for contract processing until the expiration of statutory or potential contractual warranty and guarantee rights. After the expiration of this period, we store information about the contractual relationship that is required under commercial law and tax law for the periods stipulated by law. For this period (regularly ten years after contract conclusion), the data will only be processed again in the event of an audit by the tax authorities or for custom inquiries. All information that is not relevant for tax purposes will be erased after the purposes ceases to apply, for communication histories no later than 36 months.

4.8. Notification when products become available again

Purpose of processing and legal basis:

We use your personal data in order to notify you about the availability of your requested items. For this purpose, we use the email address you provided, which you entered in the corresponding dialog field in the online shop. After providing your email address, you will receive a message from us as soon as the item you requested is available again in our shop. The legal basis is your consent pursuant to Art. 6 (1)(a) GDPR. If you also use the Breuninger app and have activated push notifications there, you will also be informed that the item is available again via push notification. You can switch these notifications off at any time in your app settings under “Notifications < Product information”.

Data recipients:

If external processors are tasked with availability notifications, these are contractually obligated pursuant to Art. 28 GDPR:

  • XQueue GmbH (provider of the email distribution tool Maileon), Christian-Pless-Str. 11-13, 63069 Offenbach am Main, Germany ("XQueue"). In this context, your data will be saved on servers in Germany and will not be transferred to third parties. You can find more details about the data protection guidelines in the Privacy Policy of XQueue GmbH at https://maileon.com/datenschutz/

Duration of storage:

Your data will be erased as soon as you have been informed that the product is available again. Regardless of whether the product becomes available again, your data will be erased after 30 days at the latest.

4.9. Market and opinion research

Purpose of processing and legal basis:

At various points in time during the customer relationship, we invite you to submit feedback about your experiences with Breuninger and your shopping experience in this regard.

The legal basis for participation in customer surveys and market and opinion research is your consent pursuant to Art. 6 (1)(a) GDPR.

Data recipients:

The data we collect in the context of customer surveys and market and opinion research is only intended for internal use in order to make your future shopping experience more pleasant. However, in order to conduct customer surveys and market and opinion research, we make use of external service providers. These processors are all carefully selected and contractually obligated pursuant to Art. 28 GDPR. Specifically, these are the following:

  • Tivian XI GmbH (formerly Questback GmbH) with its headquarters in Cologne, Germany. You can find the Privacy Policy at https://www.questback.com/data-privacy/
  • Medallia, Inc., with its headquarters in San Mateo, California, USA. You can find the Privacy Policy at https://de.medallia.com/privacy-policy/. Data processing may also occur outside the EU or the EEA. With respect to Medallia, an adequate level of data protection cannot be assumed due to the processing in the USA. There is a risk that public authorities will access the data for security and monitoring purposes without you being informed about this or having the opportunity of filing an appeal. To fulfil the statutory requirements, we have agreed on additional measures with Medallia to establish an adequate level of data protection.
  • 7 Points Ltd. with its headquarters in Warsaw, Poland. You can find the Privacy Policy at https://www.surveylab.com/en/privacy-policy/.

Duration of storage:

The analysis and documentation of survey results is carried out anonymously.

If you submit your personal data yourself in the context of a survey (e.g. phone number for follow-up calls), this will be erased after 18 months at the latest. All other personal data (e.g. email address or survey invitation) will be erased after three years at the latest.

You may withdraw your consent to this data processing at any time with future effect. To do so, it is sufficient to send an email to onlineshop-it@breuninger.com (Italy), onlineshop-be@breuninger.com (Belgium), onlineshop-lu@breuninger.com (Luxembourg), onlineshop-es@breuninger.com (Spain), onlineshop-nl@breuninger.com (Netherlands).

4.10. Recognition

Purpose of processing and legal basis:

When you log into our website, we save the following data automatically and without any action on your part:

  • IP address
  • Date and time of access
  • User-agent string
  • Login route
  • Source of request
  • cid cookie

Only the cid cookie will be stored on the client side here.

This occurs in order to recognize the device and networks from the server side and to detect and prevent external access attempts. The legal basis for this is Art. 6 (1)(f) GDPR. Our legitimate interest lies in detecting and preventing harmful actions and external access to our website and for our website visitors.

Data recipients:

Your data will not be transferred to third parties.

Duration of storage:

The data is stored for one year after the last login with the corresponding device/network.

Section 5: Cookies & tracking technologies

On various pages, we use cookies to design an appealing experience for visits to our website and to enable the use of particular features. Cookies are small text files that are saved on your device and which contain specific settings and data for exchange with our system over your browser.

The specific cookies saved in the individual case and your personal data that is subsequently processed is primarily based on the nature and scope of use of our website and the consents you have provided. We operate internationally in a range of European countries. In individual countries, the services offered on our websites may differ, and thus the consents offered with regard to data processing and the use of cookies may also differ. For this reason, not all components of this information will be relevant for you.

When using cookies, on our country-specific websites we observe the relevant applicable national requirements concerning obtaining consent.

In the following, more detail is provided about the specific categories of cookies that we use.

  • Analysis and statistics: We strive to continually improve the ease of use on our website. For this reason, we use cookies that anonymously or pseudonymously measure and evaluate which functions and content on our website are used particularly frequently and intensively in order to understand which content and products on our website are of particular interest for users. The legal basis for the collection of your data is Art. 6 (1)(a) GDPR (consent).
  • Advertising: These cookies and other technologies are used to display ads to you on websites with content tailored specifically for you, which we assume could be of particular relevance to you. These cookies use advertising networks of companies that process your data as independent controllers. The legal basis for the collection of your data is Art. 6 (1)(a) GDPR (consent).
  • Functional cookies: Functional cookies improve the ease of use when you visit our website and control how our website is displayed for you. We also use these cookies to display our products and content to you in such a way that your shopping on our website is as comfortable and convenient as possible. The legal basis for the collection of your data is Art. 6 (1)(a) GDPR (consent).
  • Necessary cookies: Necessary cookies help us to make our website technically accessible and usable for you. Key basic functionalities such as navigation on the website, correct display in your interest browser or this consent management are enabled through the consent layer. Without these cookies, our website is unable to function. Furthermore, these cookies help us to offer you specific services on our website that you expect when visiting a fashion shop under normal circumstances and provide you with a tailored user experience on our website.

The legal basis for the collection of your data is Art. 6 (1)(f) GDPR (legitimate interest), as we assume that you have an interest in our website being usable for you and regard certain services on our website to be fundamental.

You have the option of either consenting to the use of all cookies or rejecting them, as well as making an individual selection. This does not include the necessary cookies that are required in order to display the website.

Of course, you can also configure your internet browser by default so that it will not accept any cookies. You can generally find relevant information on how to proceed using the Help function of your internet browser. However, we would like to inform you that in this case the functions of the Breuninger online shop may only be available to a limited extent.

5.1. Data providers analysis and statistics

5.1.1 Medallia

see section Customer surveys and market and opinion research

5.1.2 Breuninger Tracking

We use a proprietary tracking and web and analysis developed in-house by E. Breuninger GmbH & Co., Marktstrasse 1-3, 70173 Stuttgart, Germany ("Breuninger") for the needs-based design and optimization of our website. Breuninger Tracking is used to collect and save anonymous data as well as to create user profiles from this data using pseudonyms.

For this purpose, cookies may be used. Among other things, the cookies make it possible to recognize the user. The data collected using this Breuninger technology is exclusively used with your prior consent and after you have actively identified yourself on your website, for the purpose of compiling personal data about the bearer of the pseudonym together with the tracking data.

When you use our website, Breuninger particularly processes the IP address, device information, browser information, usage data, user behavior, customer ID and order ID as well as Breuninger’s own cookies. In this context, IP addresses are disguised immediately upon receipt, which makes it impossible to attribute user profiles to IP addresses.

Data recipients:

If external processors are involved, these are contractually obligated pursuant to Art. 28 GDPR.

Duration of storage:

Your data will be saved by Breuninger for two years on servers within the EU and will not be transferred to third parties.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can access the Breuninger cookie banner at https://www.breuninger.com/de/service/imprint/#uc-corner-modal-show and object to Breuninger Tracking. As a result of your opt-out, no data from your browser will be collected and saved in the future.

5.1.3 Econda

We use the web analysis tool from econda GmbH, Zimmerstraße 6, 76137 Karlsruhe, Germany "Econda") for needs-based design and optimization of our website. Econda is used to collect and save anonymous data as well as to create user profiles from this data using pseudonyms.

For this purpose, cookies may be used. Among other things, the cookies make it possible to recognize the internet browser. The data collected using the Econda technology will not be used without your prior consent to identify you personally on our website and will not be compiled with personal data about the bearer of the pseudonym. In particular, IP addresses are disguised immediately upon receipt, which makes it impossible to attribute user profiles to IP addresses.

When you use our website, Econda particularly processes the IP address, device information, browser information, usage data, user behavior, customer ID and order ID.

Your data will be saved by Econda for two years on servers within the EU and will not be transferred to third parties.

Econda is a contract processor for Breuninger based on an established data processing contract pursuant to Art. 28 GDPR for the scope of the abovementioned processing operations.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can obtain an opt-out cookie from Econda at the following link, which will prevent Econda from collecting and saving any data from your browser in the future: https://www.econda.de/en/data-protection/revocation-for-data-storage/

You can find more details about the data processing in the Privacy Policy of Econda: https://www.econda.de/en/company/data-protection-information/

5.1.4 Contentsquare

We use the technology of Content Square SAS, WeWork 7 rue de Madrid, Paris 75008, France ("Contentsquare") for analysis and statistics of website use and to optimize user behavior on our website. For this purpose, we use cookies that save your user behavior on our website.

When you use our website, Contentsquare particularly processes the IP address, device information, browser information, location information, usage data, user behavior, cookie ID and order ID.

Contentsquare saves your IP address for a maximum of three days and all other data for 13 months on serves within the EU. Your data may be forwarded to subsidiaries in Israel based on an adequacy agreement of the EU Commission and to subsidiaries in the USA based on established EU standard contractual clauses or may be accessible to individuals there who provide technologies, help services or customer support for assistance, operation and maintenance of the Contentsquare services.

Contentsquare is a contract processor for Breuninger based on an established data processing contract pursuant to Art. 28 GDPR for the scope of the abovementioned processing operations.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, navigate to the privacy settings on our website and remove the check under “Analysis and statistics” for Contentsquare.

You can find more details about the data processing in the Privacy Policy of Contentsquare: contentsquare.com/privacy-center.

5.1.5 Mixpanel

For our app, we use the analytics technology of Mixpanel Inc. One Front Street, Floor 28 San Francisco, CA 94111, USA (Mixpanel) to track your user behavior in the Breuninger app. This enables us to collect and save your usage data using an assigned user ID ("pseudonym"). With this analysis, we aim to make the app more user-friendly and improve the app continually for you. The data is not used to identify you personally as a visitor to this app and is not compared with other data relating to the bearer of a pseudonym.

When you use our app, Mixpanel particularly processes the IP address, user agent, user ID, mobile marketing IDs, browser information, device information and user behavior.

Mixpanel will store your data for 2 years.

The storage and processing is carried out on servers in the EU. Personal data can be forwarded to service providers and their subsidiaries which provide the technologies or help services for assistance, operation and maintenance of Mixpanel services.

The legal basis for the data processing is your consent pursuant to Art. 6 (1)(a) GDPR.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link: www.youronlinechoices.eu

You can find more details about the data processing in the Privacy Policy of Mixpanel: https://mixpanel.com/legal/privacy-policy/

5.1.6 Firebase

For our app, we use multiple services of Firebase, a service of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Firebase uses instance IDs in order to remember individually configured settings in our Breuninger app. Because each instance ID is unique with respect to our app and your mobile device, Firespace is able to analyze specific processes within the app and react to them. The IP address transmitted by your device when using Firebase is not compiled with other Google data.

Along with the analysis and statistics services, we use additional technically necessary services of Firebase that you can view under the "Necessary" category.

We use the following Firebase services for the purpose of analysis and statistics:

  • We use Firebase Analytics to obtain analytical and device-related information about app use. We can also analyze which previously defined activities (app events) you have used (conversion tracking).

When you use our app, Firebase particularly processes the IP address (anonymous), mobile marketing IDs, app analytics instance IDs, the device token ID, your Firebase installation ID, device information as well as IDFVs/Android IDs.

Your data is stored by Firebase for 2 months and automatically erased or aggregated on a monthly basis so that no person can be identified based on the aggregated data.

The storage and processing is carried out on servers in the EU and in the United States of America based on established EU standard contractual clauses (SCC). Outside of the Google network, data will not be transferred to third parties.

The legal basis for the data processing is your consent pursuant to Art. 6 (1)(a) GDPR.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, navigate to the privacy settings in the app and remove the check under “Analysis and statistics” for Firebase.

You can find more details about the data processing in the Privacy Policy of Firebase at

5.2. Data provider marketing

5.2.1 Microsoft (Bing Ads)

On our website, we use technologies of Bing Ads, which are operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, independent controller. Microsoft Conversion Tracking is used, for which purpose Microsoft sets a cookie on your device if you access our website from a Microsoft Bing ad or by another means. In this way, we and Microsoft are able to detect that you clicked on the ad, were forwarded to the website and reached a previously determined target site (conversion site) that was linked in the ad. Furthermore, we and Microsoft are able to see that you accessed the website in another way and made/executed a purchase or service which was defined as conversion.

Furthermore, we use Microsoft Retargeting technology, which collects and saves information about your user behavior on our website.

For this purpose, cookies may be used. Cookies enable Microsoft to collect, process and use information from the cookies to create user profiles from the data using pseudonyms. These user profiles assist with analysis of user behavior, which enables us to show you relevant ads and offers with Bing Ads, since you have already shown interest in our website and our content/services. No personal information is processed concerning the user’s identity.

Based on the marketing tool used, your browser automatically establishes a direct connection with the Microsoft server. We have no influence on the scope and further use of the data apart from the abovementioned purposes, which is collected by Microsoft using this tool and therefore inform you based on our current state of knowledge: Through the integration of Microsoft, Microsoft receives the information that you accessed the relevant section of our website or clicked on one of our ads. If you are registered for a Microsoft service, Microsoft can attribute the visit to your account. Even if you are not registered with Microsoft or not logged in, it is possible that the provider will learn and save your IP address.

When you use our website, Microsoft processes particularly the UET tag ID, Microsoft cookie, browser information, device information, user behavior and the contact for advertising materials.

Here, your data is saved on servers within the EU and USA and may be forwarded to service providers and their subsidiaries which provide the technologies or help services for assistance, operation and maintenance of specific Microsoft online services. Your data is transferred to servers in the USA based on the Microsoft Advertising Agreement.

Microsoft retains your data from the UET tag for 180 days. The duration of the Microsoft cookies is 13 months.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link:

https://account.microsoft.com/privacy/ad-settings/signedout?ru=https:%2F%2Faccount.microsoft.com%2Fprivacy%2Fad-settings

You can find more details about the data processing in the Privacy Policy of the Microsoft Corporation: https://privacy.microsoft.com/en-us/PrivacyStatement

5.2.2 Criteo

On our website, we use the retargeting technology of Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo"). Cookies may be used here that enable Criteo to collect and save aggregated and pseudonymous information about your user behavior on our website. Using an algorithm, Criteo analyzes the user behavior recorded in this manner and is thus able to show you targeted product recommendations as personalized ad banners on our websites (referred to as publishers).

Here, your data is saved on servers within the EU and may be forwarded to service providers and their subsidiaries which provide the technologies or help services for assistance, operation and maintenance of Criteo services.

When you use our website, Criteo particularly processes browser information, device information, location information, usage data, user behavior, the number of ads shown to you, the order ID, your IP address and a Criteo identifier.

Criteo stores your technical data for 13 months, and stores your cookies for 13 months after your last update (access of our website) on servers within the EU.

The transfer of data to Criteo SA is carried out in a joint controller capacity pursuant to Art. 26 GDPR for retargeting and the use of the abovementioned data to display ads on other websites.

Both controllers are independently responsible for guaranteeing your data subject rights.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link: https://www.criteo.com/privacy/#user-choices

You can find more details about the data processing in the Privacy Policy of Criteo SA: https://www.criteo.com/privacy/

5.2.3 Exactag

On our website, we use the analytics service of Exactag GmbH, Philosophenweg 17, 47051 Duisburg, Germany ("Exactag"). On our website, Exactag collects and saves data for marketing and optimization purposes. Pseudonymous usage profiles may be created from this data. For this purpose, cookies are stored and a method called fingerprinting may be used to store environment variables from your internet browser in a database without unique user-specific data such as an IP address.

With these cookies, we implement cross-device and cross-website tracking to follow user behavior beyond our website and on different devices. In this way, we evaluate the interaction with our advertising materials on other websites and devices (customer journey) in order to optimize them. This occurs through the assignment of anonymized values that are put together from the IDs of the devices you use and of the cookies from the sites you visit. These values cannot be attributed to any individual persons.

When you use our website, Exactag particularly processes the IP address, browser information, device information, location information, usage data, user behavior, interaction with ads, order ID, customer ID (hashed) and email address (hashed).

Your data will be saved on servers in the EU and will not be transferred to third parties.

Exactag stores your data for six months. Customer journey data is saved for 36 months and then anonymized.

The transfer of data to Exactag is carried out in a joint controller capacity pursuant to Art. 26 GDPR for the processing operations mentioned above.

Both controllers are independently responsible for guaranteeing your data subject rights.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link to save the Exactag deactivation opt-out cookie in your browser:

https://www.exactag.com/en/data-privacy/optout

You can find more details about the data processing in the Privacy Policy of Exactag: https://www.exactag.com/en/data-privacy/

5.2.4 Facebook

On our website, we use the retargeting technology of the social network Facebook (Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) which enables us to show you relevant ads and offers on Facebook, since you have already shown interest in our website and our content/services and are a Facebook member. For this purpose, a conversion tracking pixel or retargeting pixel from Facebook is embedded on our websites which informs Facebook when you visit our website that you have accessed our website and which elements of our services you were interested in.

Based on the marketing tool used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data apart from the abovementioned purposes, which is collected by Facebook using this tool and therefore inform you based on our current state of knowledge: Through the integration of Facebook, Facebook receives the information that you accessed the relevant section of our website or clicked on one of our ads. If you are registered for Facebook, Facebook can attribute the visit to your account. Even if you are not registered with Facebook or not logged in, it is possible that the provider will learn and save your IP address.

When you use our website, Facebook particularly processes the IP address, Facebook user ID, device information, browser information, location information, usage data, user behavior, marketing information, interaction with ads, interaction with products, interaction with website services, viewed ads and online shop content.

Your data will be saved on servers in the EU until it is no longer required for the purposes of processing and will not be transferred to third parties outside the Facebook network. Transfer to a third country pursuant to GDPR, such as the USA, may occur within the Facebook network. Your data is transferred to servers in the USA based on the Facebook Page Controller Addendum, the Facebook Data Processing Conditions, the Facebook EU Data Transfer Addendum and the Facebook Addendum for Controllers.

The transfer of data to Meta Platforms Ireland Ltd. is carried out in a joint controller capacity pursuant to Art. 26 GDPR for the processing operations mentioned above. Each controller is responsible for its own part of the processing with respect to the requirements of legal basis, the security of joint processing and violations of the protection of personal data in connection with the joint processing.

In this context, Breuninger assumes the information duties for the processing of personal data.

Both controllers are independently responsible for guaranteeing your data subject rights.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link:

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

You can find more details about the data processing in the Privacy Policy of Facebook: https://www.facebook.com/privacy/explanation

5.2.5 Google Ads

On our website, we use technologies of Google (Google Ireland Limited, Google Building Gordon House, 4 Barrow Street, Dublin D04 E5W5, Ireland) as an independent controller. These include Google Conversion Tracking and Google Retargeting (jointly referred to as Google Ads).

For Google Conversion Tracking, Google sets a cookie on your device if you access our website from a Google ad or by another means. In this way, Google and Breuninger are able to detect that you clicked on the ad, were forwarded to the website and reached a previously determined target site (conversion site). Furthermore, we and Google are able to see that you accessed the website in another way and made/executed a purchase or service which was defined as conversion. In relation to the data for ad campaigns, we are able to determine how successful the individual marketing activities were through success measurement of specific parameters such as display of ads or your click behavior, and to optimize these activities accordingly. We do not collect and process any personal data ourselves in the abovementioned marketing activities. We only receive statistical analysis from Google. Based on this analysis, we are able to identify which of the implemented marketing activities are particularly effective. We do not receive any further data from the use of ad materials, in particular we are not able to identify users based on this information.

Furthermore, we use Google Retargeting technology, which collects and saves information about your user behavior on our website. This data is saved on your computer in cookies and read out by Google. Cookies enable Google to collect, process and use information from the cookies to create user profiles from the data using pseudonyms. These user profiles assist with the analysis of your behavior when visiting our website and are used to display ads to show you relevant and personalized content on external websites that seem interesting for you based on your user behavior on our website.

Based on the marketing tool used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data which is collected by Google using this tool and therefore inform you based on our current state of knowledge: Through the integration of Ads Conversion, Google receives the information that you accessed the relevant section of our website or clicked on one of our ads. If you are registered for a Google service, Google can attribute the visit to your account. Even if you are not registered with Google or not logged in, it is possible that the provider will learn and save your IP address.

When you use our website, Google particularly processes the IP address, cookie ID, pixel ID, device information, browser information, location information, usage data, user behavior, and user agent.

Your data will be saved on servers in the EU and will not be transferred to third parties outside the Google network. Transfer to a third country pursuant to GDPR, such as the USA, may occur within the Google network. Your data is transferred to servers in the USA based on established EU standard contractual clauses.

Log data is anonymized after nine months, cookie information after 18 months.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link: https://safety.google/privacy/privacy-controls/

You can find more details about the data processing in the Privacy Policy of Google: https://policies.google.com/privacy?hl=en

5.2.6 Adform

On our website, we use the Adform advertising platform of Adform A/S, Silkegade 3B, ST. & 1., 1113 Copenhagen, Denmark ("Adform"). In this context, cookies, beacons, tagging scripts, mobile SDKs and pixels may be used. The cookies enable Adform to collect, process and use information from the cookies to display relevant ads for you, measure the success of campaigns, improve campaign performance or prevent that a user sees the same ads multiple times.

We use Conversion Tracking, for which purpose Adform sets a cookie on your device if you access our website from an ad or by another means. In this way, Adform and Breuninger are able to detect that you clicked on the ad, were forwarded to the website and reached a previously determined target site (conversion site). Furthermore, we are able to see that you accessed the website in another way and executed a purchase or service which was defined as conversion.

Furthermore, we use Adform Retargeting technology, which collects and saves information about your user behavior on our website. This data is saved on the visitor’s computer in cookies. Adform collects, processes and uses information from the cookie to create user profiles from the data using pseudonyms. Using an algorithm, Adform and Breuninger analyze the user behavior recorded in this manner and are then able to show you targeted product recommendations as personalized ad banners on our websites (referred to as publishers).

Using a cookie ID, Adform determines which ads are shown in which browser. In this way, we evaluate the interaction with our advertising materials on other websites and devices (customer journey) in order to optimize them. This occurs through the assignment of pseudonymized values that are put together from the IDs of the devices you use and of the cookies from the ads you view and click on other visited sites.

From your user behavior and interaction with our ads, products, website services, pseudonymized usage profiles can be created which we use for target group segmentation by aggregating the data into segments to display ads. If you are logged into your Breuninger account, the user profiles are linked with your customer data in order to improve personalized marketing and communications, for example in a newsletter, and to display content that is relevant for you.

When you use our website, Adform particularly processes the IP address, cookie ID, order ID, customer ID (hashed), email address (hashed), user behavior, master customer data if you are logged into your Breuninger account (gender, age and zip code), browser information, location information, device information, contact with ads, interaction with ads and personalized vouchers with voucher ID.

Here, your data are stored for a maximum of 13 months and cookies for 60 days after the last visit to our website on servers within the EU. Your data will not be transferred to third parties.

Adform processes and uses the personal data for the purposes of fraud detection, forecasting and reporting in aggregated form as a contract processor for Breuninger based on an established contract processing agreement pursuant to Art. 28 GDPR.

The transfer of data to Adform is carried out in a joint controller capacity pursuant to Art. 26 GDPR for the processing operations mentioned above.

Both controllers are independently responsible for guaranteeing your data subject rights.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link: https://site.adform.com/privacy-center/platform-privacy/opt-out/

You can find more details about the data processing in the Privacy Policy of Adform: https://site.adform.com/privacy-center/overview

5.2.7 Adjust

For our app, we use the usage evaluation and analysis technology of Adjust GmbH, Saarbrücker Str. 37A, 10405 Berlin (Adjust).

Adjust is a mobile analytics and attribution service for app providers. Adjust collects and processes data regarding interaction with Breuninger ads as well as installation and event data from the app and provides these as anonymized analysis. Breuninger uses this information to measure the success of our app marketing campaigns, for our own market research and to optimize the app. Using Adjust, we are able to see which online ad channels generated the download of our app, the opening time of the app, the duration of app use and receive information about app features that are used particularly often.

Adjust processes the specified data for us in order to provide mobile analytics and attribution services and thereby enables us to track and measure our app marketing performance as well as to optimize our app.

When you use our app, Adjust particularly processes the hashed IP address, MAC address, device IDs including mobile ad IDs, user agent, location information, user behavior, contact with ads, installation ID as well as event and app token.

Adjust will store your data for 2 years.

The storage and processing is carried out on servers in the EU and in the United States of America based on established EU standard contractual clauses (SCC). Data is only transferred to Adjust data centers of the subcontractor Leaseweb, otherwise it will not be transferred to any third parties.

The legal basis for the data processing is your consent pursuant to Art. 6 (1)(a) GDPR.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, navigate to the privacy settings in the app and remove the check under advertising.

You can find more details about the data processing in the Privacy Policy of Adjust: https://www.adjust.com/terms/privacy-policy/

5.3. Data providers of functional cookies

5.3.1 FitAnalytics

On our website, we use the online sizing guide of Fit Analytics GmbH, Voigtstraße 3, 10247 Berlin, Germany (Fit Analytics) to assist you with selecting the right size during the order process. When using the sizing guide, you can transfer the following data to Fit Analytics if desired to obtain a size recommendation:

  • Height
  • Weight
  • Figure type (chest/stomach)
  • Wearing preferences (e.g. "tighter" or "looser")
  • Age (optional)
  • Reference brand and items (optional)
  • Bra size (optional)

Your usage data is exclusively collected by Fit Analytics in anonymized form and only processed for the purpose of calculating the right individual clothing size for you and to continually optimize the underlying recommendation procedure. A session cookie is used here in order to display the sizing guide properly on your device.

When you use our website, Fit Analytics particularly processes the anonymized IP address, browser information and operating system.

Your data will be saved on servers in the EU for the duration of the visit to our website and will not be transferred to third parties.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link:

https://widget.fitanalytics.com/widget/optout/

You can find more details about data processing in the Privacy Policy of Fit Analytics: https://www.fitanalytics.com/privacy-policy

5.3.2 RichRelevance

On our website, we use the technology of RichRelevance Inc., 49 Stevenson Street, Suite 950, San Francisco, CA 94105, USA (RichRelevance) in order to show you relevant product recommendations on our website. We use this technology to analyze your usage and purchase behavior. RichRelevance saves cookies in your browser. From the pseudonymized and hashed data collected by RichRelevance, usage profiles about your user and purchase behavior can be created under a pseudonym. This data is anonymous for RichRelevance, as we do not maintain any matching tables and the hash algorithm is only known to us.

The data collected using the RichRelevance technology will not be used to identify you personally on our website and will not be compiled with personal data about the bearer of the pseudonym.

RichRelevance uses an algorithm to analyze your user behavior and can then provide customer product and service recommendations.

When you use our website, RichRelevance particularly processes clicks on product suggestions, user behavior, purchase behavior, email address (hashed) when logged into your Breuninger account and order ID (hashed).

Your data, anonymous for RichRelevance, is saved on servers in the USA and can be transferred to companies/service providers that assist RichRelevance with the provision of its services. Your data is transferred to servers in the USA based on established EU standard contractual clauses.

RichRelevance is a contract processor for Breuninger based on an established data processing contract pursuant to Art. 28 GDPR for the scope of the described processing operations.

In order to object to the collection and storage of your data for the future, navigate to the privacy settings on our website and remove the check under "Functional cookies" for RichRelevance.

You can find more details about data processing in the Privacy Policy of RichRelevance: https://richrelevance.com/privacy/

5.3.3 Breuninger Personal Shopping Experience

We save a Breuninger cookie that represents your consent to the "Personal Shopping Experience". If you have granted your consent, we save some dynamic data in connection with your device (last visited items, last viewed brands, last visited categories and last full text searches) in order to improve your shopping experience. Furthermore, your consent to the "Personal Shopping Experience" also determines whether we deliver you segment-specific content if you visit while logged in.

You may object to the collection and storage of data at any time. In order to object to the collection and storage of your data, navigate to the privacy settings on our website and remove the check under "Functional cookies" for Personal Shopping Experience. This will cause any previously collected data to be erased.

5.4. Data providers of necessary cookies

5.4.1 SiteSpect

We use the A/B testing tool of STSP Europe B.V., De Corridor 27, 3621 ZA Breukelen, Netherlands (SiteSpect) on our website. When this tool is used, you are forwarded to different versions of our website to determine which variants are best suited to your needs. In this process, cookies may be saved in your browser that are necessary in order to trace your user behavior on the respective variant.

When you use our website, SiteSpect particularly processes the truncated IP address, browser information, usage data, user behavior, user agent, SiteSpect ID and device information.

Here, your data is saved for 13 months on servers within the EU and may be forwarded to service providers and their subsidiaries within the EU which provide the technologies or help services for assistance and operation of SiteSpect services.

SiteSpect is a contract processor for Breuninger based on an established data processing contract pursuant to Art. 28 GDPR for the scope of processing for testing the user behavior on various versions of the Breuninger website.

You can find more details about the data processing in the Privacy Policy of SiteSpect: https://www.sitespect.com/website-privacy-policy/

5.4.2 Google Tag Manager

On our website, Google Tag Manager is used. Google Tag Manager is a solution by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA which enables us to manage our website tags through an interface. The Google Tag Manager is a cookie-free domain that does not collect any personal data. The Google Tag Manager manages the triggering of other tags (cookies and pixels) that may collect data in turn. We are hereby informing you separately of this fact. Google Tag Manager does not access this data. If a deactivation was configured by the user at the domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

Using technical protocols such as HTTPS, personal data such as your IP address, device information and browser information is sent by your browser to the Google Tag Manager when you access our website. However, Google Tag Manager does not collect and process this data.

5.4.3 OneTrust

We use the OneTrust Consent Management Platform to fulfil the legal obligation pursuant to Art. 7 (1) GDPR. The operator is OneTrust LLC., 82 St. John Street, Farringdon, London EC1M 4JN, United Kingdom (OneTrust). The OneTrust Consent Management collects log file data, user agent (device, browser type, browser language, browser version, resolution) and consent data (consent yes/no, timestamp, data scope, data attributes, controller ID, processor ID, consent ID) using a JavaScript. This JavaScript enables OneTrust to inform you about specific tags and web technologies on our website and obtain, manage and document your consent. The legal basis for the data processing is Art. 6 (1)(c) GDPR, as we are legally obligated to provide proof of consent (pursuant to Art. 7 (1) GDPR).

OneTrust is a contract processor for Breuninger based on an established data processing contract pursuant to Art. 28 GDPR for the scope of processing for the legal obligation to obtain consent from you for specific processing operations.

In this context, your data is saved on servers in the United Kingdom based on an existing adequacy agreement of the EU Commission pursuant to Art. 45 (3) GDPR (third-party provider located in the UK).

You can find more details about the data processing in the Privacy Policy of OneTrust: https://www.onetrust.de/datenschutzerklaerung/

5.4.4 Contentful

For the proper provision of content in the Breuninger app, we use the Contentful CDN (Content Delivery Network) Contentful GmbH, Ritterstraße 12-14, 10969 Berlin (Contentful). The Contentful CDN helps to provide you with content from the online service in our app more quickly, particularly files such as graphics or videos, using servers that are distributed regionally or internationally.

We use Contentful to display content on the home feed (homepage) of our app.

When you use our app, Contentful particularly processes the IP address, user agent and browser information.

Your data will be stored by Contentful for a maximum of 90 days.

The storage and processing is carried out on servers in the EU and in the United States of America or other third states pursuant to GDPR based on established EU standard contractual clauses (SCC). Personal data can be forwarded to service providers and their subsidiaries which provide the technologies or help services for assistance, operation and maintenance of Contentful services.

The legal basis for the data processing is our legitimate interest pursuant to Art. 6 (1)(f) GDPR.

You may object to the collection and storage of data at any time with future effect. In order to object to the collection and storage of your data for the future, you can click on the following link: https://www.contentful.com/legal/privacy-at-contentful/do-not-sell-data-access-request/

Please note that if you do so, app content may no longer be displayed to you properly or at all on our home feed, and app function will be restricted as a result.

You can find more details about the data processing in the Privacy Policy of Contentful: https://www.contentful.com/legal/privacy-at-contentful/privacy-notice/

5.4.5 Breuninger

We use our own technically necessary cookies on our website to display our website to you and provide functions for you, such as the use of a shopping cart or the option of logging in to your customer account.

In this context, your personal data will be saved exclusively in the European Union and will not be transferred to third parties.

We use the following cookies:

  • Breuninger Cookie breuningerAnmeldungTracking

    Purpose of processing: Using the cookies, we can detect whether you are a new customer, registered customer or ordering as a guest, in order to display specific information accordingly. Here, browser information and device information are processed.

    Duration of storage: Session

  • Breuninger Cookie breuningerLogin

    Purpose of processing: This is used to identify you as a customer after you have logged in, for example to show you the content of your personal customer account. Customer master data is processed here.

    Duration of storage: Session

  • Breuninger Cookie breuningerSoftLogin

    Purpose of processing: The soft login across multiple session identifies you after you have logged in once, for example to show you the content of your favorites list. For this purpose, data from the customer account (master customer data, favorites list and similar) is processed.

    Duration of storage: 1 year

  • Breuninger Cookie cid

    Purpose of processing: The cid is the identifier for multiple sessions of implemented software and is required for functions such as logging in, saving favorites or recently viewed items. Here, the browser information, device information and usage data is processed.

    Duration of storage: 2 years

  • Breuninger Cookie entd_mafo_counter

    Purpose of processing: Manages the display of the notification layer for registration in market research surveys. Here, the browser information, device information and usage data is processed.

    Duration of storage: Session

  • Breuninger Cookie entd_mafo_layer

    Purpose of processing: Prevents the display of the notification layer for registration in market research surveys. Here, the browser information, device information and usage data is processed.

    Duration of storage: 10 days

  • Breuninger Cookie entd_newsletter_counter

    Purpose of processing: Manages the display of the notification layer for newsletter registration. Here, the browser information, device information and usage data is processed.

    Duration of storage: Session

  • Breuninger Cookie entd_newsletter_layer

    Purpose of processing: Prevents the display of the notification layer for newsletter registration. Here, the browser information, device information and usage data is processed.

    Duration of storage: 10 days

  • Breuninger Cookie entd_vorteile

    Purpose of processing: Manages the display of the bar above the header for benefit publicity. Here, the browser information, device information and usage data is processed.

    Duration of storage: 1 year

  • Breuninger Cookie figurberater and Breuninger Cookie figurberater-d

    Purpose of processing: These manage the analysis of the sizing guide survey. The responses are only analyzed in your browser and not saved permanently or in a personally identifiable manner. Here, browser information and device information are processed.

    Duration of storage: Session

  • Breuninger Cookie gastbestellerLogin

    Purpose of processing: To offer you self-services (cancellation, invoice access, shipment tracking) after your order, an authentication link is sent to you in the service email. This cookie is set as long as this link is accessed and is valid. For this purpose, data from the customer account (master customer data and order details) is processed.

    Duration of storage: Session

  • Breuninger Cookie kauf_loggedIn

    Purpose of processing: With the kauf_loggedIn cookie, we determine your login status, that is, whether or not you are already logged in.

    Duration of storage: Session

  • Breuninger Cookie kauf_quantity

    Purpose of processing: Here the total number of items in the shopping cart is saved in order to display this in the header.

    Duration of storage: Session

  • Breuninger Cookie kauf_total

    Purpose of processing: Here the total cost of all items in the shopping cart is saved in order to display this in the BIB header.

    Duration of storage: The session, if the visitor is not logged into their customer account, otherwise via Breuninger Cookie breuningerLogin

  • Breuninger Cookie breuningerLogin

    Purpose of processing: This is used to identify you as a customer after you have logged in, for example to show you the content of your personal customer account. Customer master data is processed here.

    Duration of storage: Session

  • Breuninger Cookie such_dhk

    Purpose of processing: Saves which area (men, women or children) you last visited. Depending on this, you will be forwarded to the corresponding landing page on your next visit. Here, browser information and device information are processed.

    Duration of storage: 1 year

  • Breuninger Cookie such_suchursprung

    Purpose of processing: Enables differentiation between the use of the search function within the shop or through external entry (page access). Here, the browser information, device information and usage data is processed.

    Duration of storage: Request (several seconds)

  • Breuninger Cookie suchen_critical_css

    Purpose of processing: Versions our CSS data so that we keep them in the browser’s cache and make changes nevertheless to shorten the time it takes the page to load. Here, browser information and device information are processed.

    Duration of storage: 2 months

  • Breuninger Cookie suchen_geoIp

    Purpose of processing: For the target country, saves whether the layer for selecting the delivery country was already displayed. Here, browser information and device information are processed.

    Duration of storage: Session

  • Breuninger Cookie suchen_sitespect

    Purpose of processing: Makes it possible to suppress the running of A/B tests by Sitespect if you do not consent to the use of Sitespect. Here, browser information and device information are processed.

    Duration of storage: 1 year

  • Breuninger Cookie suchen_wl

    Purpose of processing: Saves the current number of favorited products and your login status (derived from the cookie kauf_loggedIn) in order to update and correctly display the number of favorited products in the header at the heart icon. Here, browser information and device information are processed.

    Duration of storage: Session

  • Breuninger Cookie vid

    Purpose of processing: Identifier for the current session, required to enable functions for you such as the use of the shopping cart. Here, the browser information, device information and usage data is processed.

    Duration of storage: Session

  • Breuninger Cookie wid

    Purpose of processing: This ID identifies and assigns individual shopping carts in order to display them to you on different devices, for example. Here, the browser information, device information, master customer data and usage data is processed.

    Duration of storage: 2 years

  • Breuninger Cookie X-App-Version

    Purpose of processing: Determines which app functionalities are displayed in the web-area of the app, based on the version of the website header. Here, the browser information and App-Version is processed.

    Duration of storage: 1 year

  • Breuninger Cookie mobl_app_features

    Purpose of processing: Determines which app functionalities are displayed in the web-area of the app. Here, the browser information and App-version is processed.

    Duration of storage: 1 year

  • Breuninger Cookie att_granted

    Purpose of processing: Indicates whether a consent for Apple's App Tracking Transparency Framework is given in order to allow or prevent data collection in the web area of the app. Here, the browser information and Consent to App Tracking Transparency is processed.

    Duration of storage: 1 year

Section 6: Integration of YouTube videos

Contents from YouTube are integrated on this website. YouTube is operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google"). The legal basis is Art. 6 (1)(f) GDPR. Our legitimate interest lies in providing you with video content about our company.

For YouTube videos that are integrated on our website, enhanced privacy mode has been activated. This means that YouTube will not collect and save any information about website visitors unless they play this video.

Please note that when you press play, your personal data (e.g. IP address) will also be accessible in non-EU/non-EEA states ("third countries") in which the level of data protection is lower than in Germany.

In addition, YouTube can use cookies or other technologies after starting a video in order to analyze user behavior. Starting a YouTube video may trigger additional data processing operations over which we have no influence.

If we have obtained your consent to play YouTube videos on our website, processing is exclusively carried out on the basis of Art. 6 (1)(a) GDPR as well as the respective national implementation of the "ePrivacy Directive" 2002/58/EC, which was amended by the "Cookie Directive" 2009/136/EC, insofar as the consent includes the storage of cookies or access to information on the user's device in this context. Consent may be withdrawn at any time.

To prevent the placement of tracking cookies even when playing the video, however, you can prevent the storage of cookies by changing your browser software settings accordingly, as described above; but we inform you that in this case you may not be able to use all functions of this website to their full extent.

You can find more information regarding the purpose and extent of data collection and its processing by YouTube in the provider's Privacy Policy. There you will also find further information about your rights in this regard and configuration options to protect your privacy. Address and Privacy Policy of YouTube: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; https://www.google.de/intl/de/policies/privacy/

Section 7: Social media profiles/pages

Purpose of our processing and legal basis:

Breuninger maintains social media profiles/pages on Facebook (https://de-de.facebook.com/breuninger.de, https://www.facebook.com/breuningerbeauty ), XING (https://www.xing.com/pages/e-breuningergmbh-co), LinkedIn (https://www.linkedin.com/company/breuninger/), Instagram (https://www.instagram.com/breuninger/, https://www.instagram.com/breuningerbeauty/?hl=de, https://www.instagram.com/wearebreuninger/ ), Pinterest (https://www.pinterest.de/breuninger/_shop/), YouTube (https://www.youtube.com/user/BreuningerFashionTV, https://www.youtube.com/channel/UCcem-Q5f_fdsP3UsR421wMg) , TikTok (https://www.tiktok.com/@breuninger) and Snapchat (https://www.snapchat.com/add/breuninger_com). The purpose of our processing on our social media profiles/pages is to inform our customers about goods, offers, events, services, promotions, prize promotions, news about the company and interaction with visitors to the social media profiles as well as our customers. The legal basis is Art. 6 (1)(f) GDPR. This data processing is carried out in our company's interest in representing Breuninger as a company on social media, for marketing purposes and to answer the inquiries and comments from our customers and page visitors and thus achieving the satisfaction of our customers and page visitors.

The platform operator has no potential to influence our processing of your data in the context of customer communication or prize promotions on our social media profiles.

Data recipients:

We will not disclose your personal data to any third parties, including your data provided on our social media pages such as comments, videos, pictures, likes, public messages etc. that are published by the social media platform. We solely reserve the right to erase content which infringes rights or is criminally relevant/unlawful, if this should be necessary.

If you contact us using the private message function on our social media channels with respect to your customer relationship, purchases made etc., this data is only forwarded internally to our customer service. In exceptional cases, data is processed by contract processors on our behalf. These processors are all carefully selected, audited by us and contractually obligated pursuant to Art. 28 GDPR. If it is necessary to forward your inquiry to contractual partners (e.g. manufacturers in case of complaints) for handling, we will anonymize your inquiry. If forwarding your personal data seems appropriate in the individual case, we will inform you of this and ask for your consent. Without your consent, we will not forward your data to third parties for these purposes.

Duration of storage:

All personal information that you send us on a confidential basis via our social media profiles/pages (e.g. as private message) will be erased after your inquiry has been fully answered. All public posts that you publish on our social media profiles/pages will remain in the timeline for an unlimited period, unless we delete them because of a legal violation or you delete the post yourself.

We have no possibility of influencing the platform operator's options of deletion. For this reason, please also observe the Privacy Policy of the relevant platform operator, Facebook: https://de-de.facebook.com/policy.php, Instagram: https://de-de.facebook.com/help/instagram/519522125107875), TikTok: https://www.tiktok.com/legal/privacy-policy-eea?lang=de, LinkedIn: https://de.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy, Xing: https://privacy.xing.com/de, YouTube: https://www.youtube.com/intl/ALL_de/howyoutubeworks/our-commitments/protecting-user-data/, Pinterest: https://policy.pinterest.com/de/privacy-policy, Snapchat: https://snap.com/de-DE/privacy/privacy-policy

Joint responsibility, Art. 26 (1) GDPR:

In some areas, we have "joint responsibility" together with the platform operators of our social media profiles pursuant to Art. 26 (1) GDPR. This means that Breuninger and the platform operator act as joint controllers concerning the web tracking methods used on the social media profiles/pages. Web tracking may also occur regardless of whether you are logged in or registered on the social media platform. We have no possibility of influence in this regard, as indicated (e.g. to prevent ad tracking by the platform provider). With respect to Facebook and Instagram, an adequate level of data protection cannot be assumed due to the processing in the USA. There is a risk that public authorities will access the data for security and monitoring purposes without you being informed about this or having the opportunity of filing an appeal. Please bear this in mind.

Section 8: Data security

We adopt technical and organizational measures to guarantee data security, in particular to protect your personal data from risks in data transmission as well as to prevent third parties from gaining knowledge.

These are adapted continually in line with the latest technology. If you provide personal data on our website, this will be encrypted during transmission using an encryption protocol.

Section 9: Updates to this Privacy Policy

Breuninger regularly reviews the Privacy Policy and will update it as needed. We will inform you about changes to this Privacy Policy that are significant for you (e.g. on our website).

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