Kiehl's best-selling anti-aging product is back with an even more effective vitamin C and hyaluronic acid formula that instantly and lastingly reduces lines and wrinkles while giving the skin a natural glow. More than ten years ago, the Powerful Strength Line Reducing Concentrate Serum set a milestone in the formulation of anti-aging products with 10.5% pure vitamin C concentrate.

After years of research and cutting-edge dermatological findings, Kiehl's has achieved another innovation by expanding the formula to 12.5% pure vitamin C concentrate. The latest groundbreaking formula consists of 10.5% pure vitamin C, which promotes collagen production in the skin to provide long-lasting support for skin elasticity. An additional 2% vitamin Cg (ascorbyl glucoside) was added to the formula to actively promote long-term skin evenness and radiance.

To further reduce the appearance of wrinkles, the formula of the new Powerful Strength Line Reducing Concentrate is also based on hyaluronic acid. Hyaluronic acid has the ability to bind large amounts of water, thus ensuring the skin's moisture supply. This extra boost of moisture plumps up wrinkles and gives the skin a visibly smoother surface. The new, adapted formula is rounded off by even longer durability and correspondingly greater efficiency, and gives the skin a warming effect when applied for true moments of well-being. The new formula also impresses with a fresh citrus aroma.

Suitable for skin type:

• Mature skin

Manufacturer info

KIEHL´S

fragen@loreal-group.com

Propylene Glycol, Cyclopentasiloxane, Ascorbic Acid, Glycerin, Cetyl PEG/PPG -10/1 Dimethicone, Dimethicone Crosspolymer, Lauroyl Lysine, Acrylates Copolymer, Adenosine. Fmla 685275 21 F.I.L. Code D39705/1

First, thoroughly cleanse the skin. The Powerful Strength Line Reducing Concentrate Serum should be applied to the face twice a day (avoiding the eye area). The serum can be used alone or under moisturizer.