The scent is enhanced by the warmth of your own body.
For a longer-lasting, more intense scent, apply to the crooks of your knees and elbows.
Avoid rubbing or dabbing the skin after application.
This breaks down the scent and causes it to wear off more quickly.
If you prefer to place the fragrance on your wrists, you will need to reapply it after frequent hand washing, as this helps to wash the fragrance away.