Blauer products

Blauer USA Fashion

The name Blauer has stood for functional and high-quality clothing since the mid-1930s. To this day, comfort and function are combined with style and innovation, and the logo in the shape of a police badge has become the label's trademark. Due to their military look, the garments of this fashion label are very popular in the biker and motorsport scene. However, a touch of elegance complements casual or work wear.

Blauer - the traditional brand from America

After the Austrian Louis Blauer emigrated to America, he founded the fashion brand Blauer USA in Boston in 1935. The aim of the label was to develop functional workwear, which is characterized by high quality and durability. However, at that time the collections were not yet available to the general public, but were made specifically for certain professions. Major customers for these garments included the Navy, the U.S. Army, the police and the White House security forces, with the Blauer brand maintaining its position as the leader in workwear for over 60 years.

In 2003, the new designer Enzo Fusco reinterpreted the traditional brand to create styles for the general public. Nevertheless, the original features of the brand were not abandoned, so that the collections by Blauer continue to be characterized by their high quality and weather resistance. In this way, uniform-style garments are created, which combine the traditional cuts with a modern design. The models have an optimal fit, are figure-hugging and sporty. Additional highlights such as a fur trim, topstitching or patch pockets loosen up the design without compromising on comfort.

The military look as a fashion trend

The garments protect their wearer from moisture, cold or heat, with Gore-Tex and nylon being used for the creations in addition to cotton and leather. The clothes of the cult brand are especially popular among trendsetters with an enthusiasm for the classic American look.