FENDI

FENDI

The Italian brand FENDI embodies luxury, glamor and elegance which is rounded off by a touch of La Dolce Vita. The luxury label owes its rise to fashion heaven to its unique furs and leather goods, through which it achieved international fame and became a globally renowned brand in the luxury segment.

FENDI: Tradition paired with experimentation

The Italian Adele Casagrande opened a shop for furs and leather goods in 1918. After her marriage to Edoardo Fendi, the company is renamed FENDI. Influenced by strong and style-conscious femininity in the management team, FENDI henceforth designs fashion for emancipated and independent women with the highest quality standards, who are always looking for uniqueness to skillfully emphasize their femininity. Especially the attention to detail is expressed in the creations of the luxury label. Since 1990, a FENDI men's collection has also been released.

Italian craftsmanship meets German creativity

In 1965, the company enlists the German fashion designer Karl Lagerfeld, who still demonstrates his masterful skills as the head designer of the FENDI women's line. It was also Lagerfeld who designed the inverted FF logo that today decorates numerous FENDI products and has become a worldwide status symbol.

Thus, the luxury-loving and style-conscious FENDI customer presents herself in combinations of classic elegance and modern chic with a touch of extravagance. Therefore, FENDI prefers to process fur and leather in its creations. Especially FENDI handbags - the label's trademark - give a luxurious finish to any elegant look. And ever since Hollywood's style icon Sara Jessica Parker sang a hymn of praise to the legendary baguette bag in her role as Carry Bradshaw in the cult US series Sex and the City, it has been impossible to imagine the Olympus of fashion without FENDI.