SPORTALM
Ski and everyday fashion 'Made in Austria' is offered by the SPORTALM label based in Kitzbühel. This is where tradition and modernity meet: the brand adheres to what is tried and tested, such as the craft techniques used. Nevertheless, it is always open to new ideas, such as innovative functional materials, in order to get the best out of the collections for customers.
SPORTALM - original quality and fashion that radiates joie de vivre
The collections by SPORTALM can be divided into three categories: trachten costumes, ski fashion and fashion. The focus is on the production of women's fashion. The fashion should convey the Kitzbühel attitude to life and at the same time show a certain internationality. High quality plays an important role in this. The quality standards regarding the processing and selection of the materials have always been adhered to. The company, which has been run as a family business since 1980, has thus become one of the most successful and best-performing textile companies in Austria. Despite all the traditions that one is still used to in Kitzbühel, the company never loses sight of the fact that fashion must also be suitable for everyday use in order to inspire customers. Over time, the brand has been able to develop its very own, unmistakable, fashionable signature. The attention to detail and the design skills used by the label ensure that even fashion for the slopes is never without the necessary style. The designers create clothing for discerning customers who appreciate the authenticity of the collections and perhaps even see their own attitude to life reflected in them.
Quality fashion for an individual style
At SPORTALM, no compromises have to be made. Comfort, as well as style and proximity to current trend influences are on offer, but without shoe-horning them into the collections. In the company, which was founded in 1953, everything happens with ease; this can be seen in the fashion it produces and this is exactly what is transferred to the wearer as well. Whether for the slopes, the office or a stroll through the shopping district - SPORTALM underlines your own style and enriches it with additional charm that can only come from the internationally renowned Kitzbühel label. A little sporty, a bit cheeky, but always with a lot of love for the traditional - this is the best way to describe the SPORTALM fashion.
