BALENCIAGA

BALENCIAGA

Even during his lifetime, Christóbal Balenciaga Eizaguirre was already regarded as the most important fashion designer of his time. The grand dame Coco Chanel, always reserved with her praise, ennobled the son of a Basque fisherman as the only true couturier. The Spanish-French couture house has also been causing a stir with its exquisite perfumes since 1947.

A fragrance for Marlene Dietrich

Since 1937, the company founder and press-shy fashion ascetic repeatedly presented haute couture collections that celebrated the elegance of reduction, while remaining consistently unconventional. Design colleague Christian Dior expressed his admiration in a visually stunning way: "Haute Couture is an orchestra and BALENCIAGA is its conductor." The influential fashion genius delegated fragrance creations with similar virtuosity. In the 1950s, he liked to make an appearance in his advertisements, with an excellent effect on promoting sales. The first women's fragrance "Le Dix" was created in 1947 - a powdery-elegant fragrance with notes of violets, created by Francis Fabron. Great film divas of this era such as Marlene Dietrich, Ava Gardner and Greta Garbo were thrilled.

After various sales of the company, the Italian Gucci Group (Kering S.A.) has been responsible for BALENCIAGA as a financially strong owner since 2001. The global, licensed fragrance business has been managed by the US company Coty since 2008. And with success: under the aegis of Coty, the great women's fragrance creations of the post-war period have been revived since 2010.

BALENCIAGA Perfumes - fragrant flower gardens

Five extraordinary women's perfumes - beautiful and dangerous, seductively sensual and provocative - comprise the current fragrance portfolio. "BALENCIAGA Paris", also known as the "spring-like bouquet of violets", is a fragrance full of light and dark allusions. The amber liquid, captured in a bottle shaped like a glass bell, symbolizes the nectar of the forest floor. With the launch of "Florabotanica", the perfume masters Olivier Polge and Jean-Christophe Hérault achieved an olfactory masterpiece. Youthful freshness and mossy forest notes with a psychosensory formula called Experimental Rose give the fragrance a fairytale aura.

Uncompromisingly luxurious, that is the signature of BALENCIAGA. More enchantment in the same vein is provided by "Rosabotanica", the latest coup from the Botanical Garden collection: green and floral, including citrus notes, fig leaves, blue hyacinth, pink pepper and white amber.