ETON

ETON

The Swedish brand, ETON, has made an impact with its high-quality shirts since its founding in 1928. Even members of European royal families, actors, athletes, and politicians all appreciate ETON's tailoring skills.

The high quality standards are reflected in the look. The brand stands for classic elegance and a timeless style. Fashion-conscious men will choose ETON’s designs for their next business meeting or a formal occasion.

International success with shirts

ETON is a globally recognized designer label for exclusive shirts. Whether a classic ETON shirt in plain white or light blue, or a casual leisure shirt with button-down collar: all these unique shirts are available in different fits. Swedish clean chic and a purist line run through the various collections.

This special elegance is evident not only in the designs, but also in the workmanship and exclusive fabrics, which are selected with great care. They feel soft on the skin, are densely woven and very comfortable and flexible. Depending on the fabric, the surface is smooth, textured or has a slight luster.

In addition to shirts, ETON also offers accessories such as ties, bow ties or scarves, which do justice to the high quality of the shirts and complement the shirt appropriately. Combine elegant shirts with business trousers or complement chinos with a casual denim shirt. The ETON shirt will enhance your entire outfit.

From the very beginning, the founders Annie and David Pettersson placed special emphasis on the selection of fabrics as well as precise workmanship. In their sewing factory, no one person sewed a shirt alone, but the seamstresses and seamsters specialized in a specific part and perfected their craftsmanship for that specific part. Thus, the premium standard could always be met and the company developed into a globally recognized shirt manufacturer. The label was renamed "ETON" in the 1950s to reflect its international development. ETON was derived from the flagship of the collection at the time, “The Eton Shirt”, which was inspired by and reflected the elegant dress style of the renowned Eton College.

To enjoy ETON products for as long as possible, it is important to follow the manufacturer’s washing and care instructions. If you want to wash your shirt yourself, set a low spin speed or choose a special shirt washing program. Do not wring out the shirt after washing, instead hang it wet on a hanger and carefully pull it straight. As with a non-iron shirt, this gives you the best possible smooth result.

ETON focuses on timeless fashion that looks sophisticated while remaining true to its tradition as a specialist for high-quality shirts.

Dressed in style with ETON

High quality and stylish design - if you have high expectations of a shirt or matching accessories, ETON is the right address. The Swedish shirt manufacturer is considered a specialist and is the epitome of luxury for businessmen. Enhance your looks skillfully with the ETON apparel. A stylish investment in perfection down to the smallest detail!