s.Oliver BLACK LABEL

s.Oliver BLACK LABEL

Only a few labels manage to cover a wide spectrum of style-conscious fashion from business to cocktail fashion.

s.Oliver BLACK LABEL, formerly known as s.Oliver PREMIUM (SIR OLIVER), is a brand to express this urban lifestyle with individuality, trend and style confidence.

The comeback of a premium brand

In 1969, s.Oliver opened its first stationary store in Wuerzburg. With the founding of its own Textil GmbH (textile limited company), the company launched the QS, s.Oliver Men and s.Oliver Women lines and lastly took over the Comma brand.

Each fashion line pursues the goal of making a comprehensive collection of high-quality clothing accessible to the target group, combining sophisticated basics with sophisticated business clothing. Over time, the fashion lines have been renamed to reflect the fast-paced changes in the fashion scene. s.Oliver recognized the need to position a premium brand.

The product range was adapted to the current needs of customers and now offers stylish fashion for men and women under the name s.Oliver BLACK LABEL. From business clothing to upper casual, everything is available in the new s.Oliver BLACK LABEL collection.

The new style of the s.Oliver BLACK LABEL

The fashion of the s.Oliver BLACK LABEL is on the one hand classically elegant and on the other hand also trend-conscious and smart. In this way, the shirts up to the men's suits as well as the s.Oliver BLACK LABEL blouses for women always look authentic and modern. Each collection demonstrates pure timelessness and elegance. Best fit and high-quality materials make the clothing by s.Oliver BLACK LABEL not only clothing, but a stylish and significant companion in everyday life.