VILEBREQUIN

Vilebrequin

Motorsport journalist and photographer Fred Prysquel lived in Saint Tropez and enjoyed the comforts of this sun-drenched seaside town. As a person who thinks in pictures, he suddenly had the idea for a humorous, casual pair of leisure shorts for men, and turned this vision into a brilliant reality in 1971. The Vilebrequin success story began from a pattern cut from a tablecloth, and culminated in the design of casual swim shorts for men.

Humorous designs for men

The design of Vilebrequin's swim shorts will put a cheerful grin on anyone's face. The design team transports innocent childlike motifs into the adult world. Turtles, penguins, or polar bears pop up in appealing little pictures and in very accurate color prints on these casual textiles for adults. Nowadays, this men's fashion is at home all over the world.

Even though the motifs have a large following, the label invents new imaginative designs every season. This year, the designers have taken inspiration from 20th century painters such as Matisse and Miró.

Bold intense colors characterize the swim shorts as well as the casual wear included in the collection, such as T-shirts. The mesh briefs, incorporated into the swim shorts, also ensure a comfortable feel. All fabrics used are quick-drying.

These swim shorts feature so many details, like an elasticated waistband, drawstring, and side pockets, as well as the back logo print and back pocket. Shorts with playful motifs are not only available for grown-up men, but also for boys. Last year, the label launched its own Father and Son collection.

Although the main focus of the label is on shorts, the high quality standards of manufacturing and materials also apply to the T-shirts and polo shirts in the collection. The premium cotton fiber in the shirts and the fine terry fabric in the polo shirts impart a luxurious feel.

Get the holiday feeling with Vilebrequin swim shorts

With these characteristics and unique features, Vilebrequin has conquered the premium swimwear and leisurewear sector. The label also produces other casual clothing, but the shorts characterize the look of this label. Made in European workshops, there are 32 steps are involved in creating each model. These products have also caught on with celebrities like Brad Pit and George Clooney. Those who want to experience the light feeling on the skin and the exceptional functionality can choose between unicolored shorts and many inspired motifs. On the beach, at a luxury resort or during summer sports activities, the lightweight swim shorts are still ambassadors of the laissez-faire attitude of the 1970s Saint Tropez sun coast.