new balance

new balance

The NB label, which focuses on innovation, fair production and style: new balance, the cult brand from Boston, has been "rediscovered" in recent years. It now enjoys a huge fan base in countries like the USA or Japan. The sneakers by new balance have become an integral part of the street style scene.

Then and now

The founder of new balance, the shoemaker William J. Riley, had set himself the task of developing new soles and specially adapted shoes for better wear and running comfort. It was over 100 years ago that Riley was inspired by watching his chickens in the garden. He found it particularly fascinating how they maintained perfect balance on three claws. He based his shoe soles on these chicken claws in order to achieve a stable, "new balance". This is how the first sports shoes came onto the market, which were meant to offer the perfect fit for each individual foot by providing different widths.

new balance set another milestone with the invention of the world's first functional running shoes with a grooved sole. The "Trackster" model became the most frequently worn running shoe in colleges in the USA. The typical outer sole is also the source of inspiration for the current models of the sports and lifestyle brand. Today, new balance prides itself on manufacturing almost exclusively in the UK and the US.

new balance: Highly regarded by sneaker fans

While the sports shoes by new balance focus on individual fit, the sneaker models feature a wide range of color combinations. As a result, the retro-inspired lifestyle shoes can be accurately matched to your outfit. The popular new balance 574, for example, impresses with its stylish shape and can never be boring due to the countless, bright and understated color variations. Thanks to their unique look, the sneakers are perfect when combined with casual streetwear, but are also a trendy eye-catcher in the office. The sneakers by new balance are also ideal for achieving a style clash - for example in combination with a blazer. A model by new balance should have a place in the sneaker collection of every sneaker fan!