ANINE BING

Anine Bing

Redefined casual fashion

The Scandinavian-inspired designs result in unconventional easy-to-wear styles, which in combination with simple Mom Jeans or long Silk Skirts define the rebellious power DNA of the popular premium label. Driven by the guiding principle of enabling every woman to express her individual personality in fashion, edgy designs form the basis.

The special feature? Despite a Californian rock'n'roll attitude in the form of subtle vintage details, the street style label conveys a unique aesthetic, unperturbed by the ups and downs of recurring trends.

How it all began / The success story

Located in L.A., born in Denmark and raised in Sweden: the personal experiences of their homes create the quintessence of their collections. Power woman, mother of two and namesake Anine Bing already gained her first fashion and modeling experience at the age of 15. The designer first pursued her passion for fashion with her lifestyle blog. Due to the fact that she did not feel understood by the fashion world in terms of style, she finally founded her own label in L.A. in 2012. It is therefore not surprising that her designs are still worn by none other than herself.

Successful thanks to social media

From the very beginning, the inspiring style icon took advantage of the commercial opportunities offered by social media. Swimming against the tide has always been Anine Bing's credo. Even today, her looks can be seen on various platforms, which is why the former blogger is not without reason said to be approachable.

The first small boutique in L.A. has now become a few more – a total of 15 shops now make the designer's fashion available offline worldwide in California, Australia, etc. With her twelve collections per year, Anine Bing manages to be experimental and versatile.