MAISON KITSUNÉ

MAISON KITSUNÉ, a French fashion label

Music, Coffee, Fashion! MAISON KITSUNÉ is a label which takes the subject of fusion all the way. On the one hand, the brand, founded in 2002 by Gildas Loaëc and Masaya Kuroki, celebrates its multinational approach combining Parisian elegance and Tokyo-style coolness. On the other hand, the Maison demonstrates its complexity with various facets: as well as the creation of contemporary fashion, the company's portfolio includes producing electronic and indie rock and running coffee shops. The label founders are presenting a sophisticated concept that creates the perfect basis for a fan community and takes customers on an exciting journey.

The Fox of Paris

Kitsune (狐) is the Japanese word for fox – and this in turn quickly became the symbolic signature motif of the label, which oscillates between Asian and European culture. According to legend, the Kitsune has mythical abilities, can change its shape and is emblematic of versatility. This is exactly what MAISON KITSUNÉ stands for, with constantly new design approaches and sources of inspiration. The fox finds its place on the brand's pieces in the form of patches, stitchings and prints – for example in the French national colors blue, white and red. Savoir-faire in terms of design and quality as well as outstanding awareness of fashion trends are the attributes that make MAISON KITSUNÉ so special – sophisticated, playful and in tune with the times.

The staple pieces by MAISON KITSUNÉ

The ready-to-wear collections of the international brand hybrid reinvent the spirit of cosmopolitan fashion lovers with sleek design concepts and modern silhouettes: the brand's range includes T-shirts, long sleeve shirts, polo shirts, trousers and casual accessories for women and men, among other things. With its balanced use of colors, patterns and label wordings, MAISON KITSUNÉ succeeds in creating designs that have a unique character and exude city chic. The label's looks present a skillful balancing act between modern esprit and classic timelessness – capturing the flair and lifestyle à la Parisien.